The 5 stages of the customer journey are:Īccording to Gartner, only 17% of a customer journey is spent in direct conversation with the vendor. What are the 5 stages of the customer journey?Īs previously mentioned, customer journeys can be broken down into five broad stages. Learn more about customer journey mapping here: The Complete Guide To Customer Journey Mapping. Given that B2B sales cycles tend to be lengthy, non-linear experiences, it can be challenging to accurately map without the right tools and frameworks. A customer journey maps out these various interactions to track how and why prospects become paying customers. The B2B sales cycle involves several stakeholders and touchpoints across campaigns, social media, organic efforts, offline events, and more.
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